Masoe Studio is a start-up created through a collaboration between a number of creative entrepreneurs.
I was involved in the beginning and came up with the name and the design for the logo. The concrete furniture is abstracted shapes that draw inspiration from Scandinavian design and Neo-classicism, and are available in various pastel colours.
I was involved in the beginning and came up with the name and the design for the logo. The concrete furniture is abstracted shapes that draw inspiration from Scandinavian design and Neo-classicism, and are available in various pastel colours.
Masoe Studio is a start-up that was created through collaboration between a number of creative entrepreneurs. I was involved in the beginning and came up with the name and designed the logo. The concrete furniture is abstracted shapes that draw inspiration from Scandinavian design and Neo-classicism, and are available in various pastel colours. The furniture is currently available in Antwerp and Rotterdam at a select number of furniture stores and a Gallery.
The name
The criteria I set for the name was that it had to be a short name. In addition, it had to be something that was easy to remember and had an affinity with the niche. Masoe has a Scandinavian sound and I was able to obtain the .com extension. I had the idea that the name should also be incorporated into the furniture, the logo is also incorporated into the casting moulds for the undersides of the table tops.
Work Fields Branding, Graphic Design, Product Design Type of Work Logo design
Year 2023
Year 2023